Carosello
End of mechanical television era
Commissioned by |
|
|---|---|
For |
Digital Bathroom |
Year |
2008 |
Author(s) |
Lorenzo Miglietta |
Carosello was the first italian format, 1957, with a theatrical scenario. In the Carosello spots, the main was the Character design and the Storytelling techniques, so the products became secondary. The strong creative touch was applied to media, taking concepts from traditional italian culture. In our restyling, we tried to view it in a laterally and modern way, in order to preserve the typical sound and the main concept, but in the same time to create a cross media and cross country short movie about this italian lifestyle icon.